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Työelämää provides information about Finnish working life. It is maintained by STTK.

When we started to play with the idea of launching TikTok channel, we were hoping to reach a couple thousand young people. If we get lucky, maybe one video over 10k views.

The launch was a huge success. Videos reached almost 500 000 views, over 1000 comments and 15 000 likes in a matter of 2 weeks. 

Jun 2022 - Aug 2022

Työelämään TikTok



Writing script

Writing copy

Community management


In addition to creating the concept and writing script, my role was to oversee the production and publish the videos.


We casted a 17-year-old to be in the videos and shot them with Nousussa video production company.

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